Al Ries

About the author


Al Ries is a marketing professional and author. He is the co-founder and chairman of the Atlanta based consulting firm Ties & Ries. He is known for resurrecting the idea of “positioning” in the field of marketing.

He is a graduate of DePauw University, where he majored in Mathematics. He worked in the advertising department at General Electric. He founded his own advertising agency, Ries Cappiello Colwell, in 1961. He was inducted into the Marketing Hall of Fame in 2016.